Brio

In 2009 Brio re-branded itself from Henderson RMD and needed assistance with making the transition as quickly as possible.

 DELIVERABLES

•  Re-branding marketing regime; brand awareness
•  Lead generation
•  Showroom presence

RESULT
Specix helped Brio establish its brand name within the industry by reinforcing its message; an innovative brand “where ideas unfold”. Already familiar with the range, Specix had been working with Henderson RMD since 2006, the portfolio of products was transferred into the new brand with the addition of new products. Specix over the course of two years was able to deliver the new brand to several thousand design firms over New South Wales, Australian Capital Territory and Victoria, thus securing project specifications.